Animations
With the rise of social media, the importance of visual content in marketing has skyrocketed. These days, your company is judged in a split second on someone’s social feed, that is, if your content even manages to grab attention at all.
And when it does, that attention doesn’t last long. You have to deliver your message quickly and interestingly. A well-designed and skillfully executed animation is one way to compete for people’s attention.
Animation Demands Attention
Human instincts are always tuned to notice and interpret two things: faces and movement. From faces, we judge whether a person is a threat or an opportunity. From movement, we instinctively ask: what is moving and why? This gives animation a significantly better chance to grab a person’s attention.
Tovari and Animations
Narrative Techniques
Animations have their own storytelling language — without it, moving things are just… moving things. To make animation communicate, you need more than the ability (yours or AI’s) to move elements around.
Imagination
The best part of animation is the freedom to unleash ideas and defy the laws of nature. But that creative freedom must still be harnessed to convey the intended message.
Efficiency
The path of trial and error in animation is long and inefficient. Years of experience, the right tools, and the smart use of AI help us produce animations that effectively serve their purpose.
