Brand Identity
Brand identity is the foundation of marketing, and even the biggest marketing stunts are of no use if the attention gained can’t be associated with your company.
Brand identity is a complete visual package for companies, where a deliberate and consistent look is created as the basis for recognition. A well-designed identity makes the content recognizable through symbols, logos, and other related visual elements. With tones and layout, the whole is tailored to represent your company in a way that supports your goals.
Branding is Based on Instinct
As a species, humans are trained to seek and recognize logical wholes. We categorize, build narratives, and interpret symbols. It’s essential that your brand is seen as a coherent whole—because inconsistency is often interpreted as unreliability. A skillfully crafted brand identity conveys the desired message and helps build your company’s story in the eyes of your customers.
Tovari and Brand Identity
Process
We build brand identities through a careful process of research and development.
Durability and Versatility
A well-designed identity works effectively both in print and on a smartphone screen.
Application
We understand what is required of an identity to ensure it can be applied broadly and flexibly.
