Brand Workshop
Tovari’s brand workshop is a working method used to identify the most essential features of your company, the ones around which effective communication can be built. The workshop helps shape an idea or vision of how you want others to perceive your business. After this, it’s essential to align your operations to reinforce this desired perception.
The strength of the brand workshop lies in its structured approach, which is based on our own marketing tower model. Properly sequenced information is transformed into practical and efficient plans and actions. After the process, everyone involved will have a clearer understanding and greater insight into what’s needed to build a strong brand. Expect valuable takeaways for all participants.
How the Brand Workshop Works
The idea behind the brand workshop is to cover the fundamentals as a larger group. It works best when people from all levels of the organization are involved. Different perspectives complement each other, and wide participation supports engagement. We manage the process, keep things moving, and handle the documentation, allowing participants to fully focus on the core topics.
Tovari and the Brand Workshop
Process
We’ve done this countless times, and every time we’re surprised by how much valuable insight emerges from the process.
Cross-illumination
When an external facilitator guides the group through a thoughtful process, new ideas and perspectives inevitably arise.
Big Picture
The process provides an excellent foundation for any significant marketing initiative.
