Graphic Design
The harsh truth is that if your company’s content isn’t visually effective, it won’t be seen as credible either. No one explicitly thinks “this typography is off,” but it leaves a vague impression about the company, product, or service. There can be many styles, it’s about what fits. A quality brand and a low price must be communicated visually in very different ways.
Graphic design gives a company a strong visual identity that makes the brand recognizable and appealing. Visually pleasant and clear design helps you stand out from competitors and attract customers. But graphic design isn’t just aesthetics, it’s about usability, clarity, and engaging customer journeys.
The Whole Matters
Just like with how people dress, a relatively consistent style is essential. We’ve lived in a highly visual digital environment for so long that the ability to assess, at least subconsciously, is a basic skill. Only a consistent color palette, typography, and visual elements can create a professional and trustworthy impression.
Tovari and Graphic Design
Understanding the Whole
At Tovari, we know we’re always contributing just one part of a company’s marketing — and our part must fit with everything else.
Pointing in the Right Direction
Graphic design is the most important tool for guiding the viewer’s eye in the intended order — helping them get the information they need to move forward in the purchase journey.
The Importance of Information Hierarchy
For us, content and form must support each other, only then can we achieve the desired outcome.
