Programmatic Advertising
It’s time to move past the thinking of “I buy banners from Kauppalehti.” Media is no longer bought just because “my target audience visits there.” The new rule is: “This type of person belongs to my segment, so buy ads wherever people like them go.” In short, that’s what programmatic advertising is.
Programmatic advertising knows a lot about people. The tools used in the service offer a wide range of targeting options — from a person’s interests to the services they’re looking for, their location, or even the apps installed on their phone.
Pricing of Programmatic Advertising
Reaching your target audience through programmatic advertising is relatively inexpensive. At best, you can get 1,000 ad impressions for just 50 cents. That’s hard for other advertising methods to beat.
Tovari and Programmatic Advertising
Experience and Results
We have long-standing experience in programmatic advertising both in Finland and internationally. We can efficiently deliver results, and our longest client relationships date back well over a decade.
Approachable
Programmatic advertising isn’t sensibly and broadly available to everyone — not even to advertising/marketing agencies. Google Ads alone isn’t enough. We have all the necessary technology, but we also understand the importance of answering the phone — especially when the customer calls.
Analytical Expertise
We’re not a one-trick pony, which means we’ll also tell you immediately if programmatic advertising doesn’t make sense — and maybe another form of advertising would be better. Our long client relationships are built on the fact that we’re not afraid to speak directly.
How does programmatic advertising work?
Programmatic advertising starts from the same premise as banner ads: the advertiser buys ad space on websites based on user interests and previous website visits. However, the Google Display & Video 360 tools we use bring a huge range of additional options in both ad placements and targeting.
In addition to ad content composed of images and text, we can also create video advertising for you. You can advertise through us on the following Finnish ad networks, for example:
Otava Media network (Seura, Tekniikan Maailma, Kotiliesi, Suomen Kuvalehti…)
Alma Media network (Aamulehti, Iltalehti, Kauppalehti and Talouselämä, Etuovi.com…)
Sanoma Media network (Helsingin Sanomat, Iltalehti, Nelonen Media…)
Is programmatic advertising worth it?
Programmatic advertising is a viable option for companies of all sizes, as long as the goals are set appropriately. On its own, programmatic advertising won’t lead your company to a goldmine — once again, remember the importance of combining multiple channels, from search ads to smooth websites that keep visitors engaged after arriving via an ad.
More power to analytics with server-side tagging
Using server-side tagging alongside programmatic advertising is highly recommended. In short, server-side tagging means tracking is done via a separate server, which provides more — and better quality — data. That’s the short and slightly simplified explanation.
