Search Engine Optimization
Search engine optimization means such different things in different contexts that the term has almost lost its meaning. For us, it means a comprehensive approach that takes into account many kinds of contact points. Search engines include platforms like Amazon and YouTube, where visibility of your products and content is crucial. App stores like Google Play and the App Store are also search engines, where app SEO should and must be considered. The more comprehensively the various opportunities are utilized, the more significant and prominent your service appears in the eyes of search engines.
Also remember that search engine optimization should be considered from the very beginning when designing your website and online store. Later adjustments often become costly and laborious patchwork.
AI is Coming
Search optimization, like many other things, will be revolutionized as artificial intelligence evolves. Today, we target humans looking for information, but soon AI agents will become a key audience—agents that people assign to find information about products or services. This means reformatting and offering information in ways that best serve AI applications. That, in turn, requires expertise in both SEO and AI.
Tovari and Search Engine Optimization
Comprehensive
Tovari’s approach to SEO is nearly total in its breadth. Leveraging every opportunity leads to sustainable results.
Measurable Results
Almost everything online can—and should—be measured. Data drives results.
Technologies
We use a variety of analytics and targeting tools, always seeking the best fit.
Technical Foundation
Search engine optimization starts with the website’s technical foundation. Site speed, mobile responsiveness, and structural clarity directly impact search results. We optimize the code, improve load times, and ensure that search engines understand your content correctly—from schema markup to secure HTTPS connections.
High-Quality Content – Strategically Optimized
Successful SEO is built on valuable, search engine–friendly content. We create comprehensive, audience-relevant content that directly answers users’ questions and intent. We use thorough keyword research and optimize content to improve rankings and engage visitors.
Linking and Building Authority
Search engines value reliable and authoritative websites. We build your site’s authority through high-quality external links, strong internal link structures, and expert content. This long-term effort ensures better visibility than competitors and lasting results.
