DEAS: Porin Povari
Starting point
DEAS Asset Management is a Nordic real estate expert company that leases commercial premises to businesses in Finland’s major cities.
The shared goal was to increase awareness of a large commercial space available for rent in Pori, in order to attract a new tenant for the space.
Results
~40,000
People reached on social media in the first 10 days
Newspaper article
Media coverage achieved
€0.03
Advertising cost per fully watched video
Tovari’s execution
The first step Tovari took was developing a unique brand for the property: Porin Povari. A dedicated website was created to showcase the space, along with a social media campaign inviting the public to suggest the best ideas for how the space could be used.
Tovari organized an on-site video shoot to create content for the Povari social campaign. All branding efforts were approached through a local lens, ensuring the campaign and its communication felt accessible and relatable.
The campaign ultimately led to a feature article in the Satakunnan Kansa newspaper, in addition to reaching tens of thousands of people through advertising.
