Drivos
Starting point
Drivos is an online store founded in 2014 that sells motorsports equipment and leisure products. The store stands out both for the quality of its products and for its expert service, backed by the professional snowmobile racer Jussi Pennanen, who founded the company.
Drivos aimed to increase online store sales while reducing the media budget.
Results
+336%
Sales from advertising traffic (compared to previous quarter)
+2,534%
Sales generated per advertising euro (compared to previous quarter)
€0.03 +91%
Organic clicks (compared to previous quarter)
Solution
Tovari ran a campaign for Drivos using various search engine optimization measures that helped increase organic traffic to the online store.
As organic traffic grew, we were able to significantly reduce the store’s media budget while simultaneously increasing total company sales.
In addition to the results mentioned above:
Sales from organic traffic increased by 140%
Page views increased by 35%
The company’s search result ranking improved by 17.6%
Cost-per-click in search advertising was reduced by 56%
