Harrasteosa – Online Store Results
Starting point
Harrasteosa is a chain of stores and service workshops with numerous locations across Finland. The Harrasteosa online store offers a wide range of spare parts and accessories for recreational vehicles.
The goal for the customer was to shift into a higher gear with online sales. The joint objective was to increase the online store’s sales while reducing the media budget.
+237%
Organic traffic (compared to previous quarter)
+366%
Top search result rankings (compared to previous quarter)
+50%
Page impressions (compared to previous quarter)
Solution
Tovari ran a campaign for the Harrasteosa.fi online store featuring various search engine optimization measures designed to increase organic traffic and significantly reduce the media budget. At the same time, we increased overall online sales.
In addition to the results listed above, the number of keywords appearing in Google search results increased ninefold, and the organic click-through rate grew by 21%.
