Siun Sote: Summer Recruitment Campaign
Starting Point
Despite Siun Sote — the wellbeing services county of North Karelia — having a strong brand presence, it still faces the same challenge as many others in the sector: a chronic shortage of healthcare workers.
Siun Sote teamed up with Tovari to find new ways to recruit summer workers through a video ad campaign.
Recruitment Campaign Results
3.78 M
Impressions
21,190
Clicks to recruitment page
>1,500
Organic impressions on social media
Tovari’s Execution
Tovari created a humor-driven script and produced the recruitment videos together with Siun Sote staff and actor Timo Lavikainen, known from the film “Lapland Odyssey.”
The end result was a hit video that gathered more than 3.7 million views and drove thousands of visitors to Siun Sote’s recruitment site through advertising.
