Raakateksti GPT-3 tekoälyn ja Joona Kotilaisen jutteluista

Tämä on Joona Kotilaisen ja GPT-3 kielentuottamismalliin perustuvan tekoälyn välinen englanninkielinen keskustelu raakana, ilman muokkauksia ja kommentteja. Suomen kielisen version, luonnehdintaa ja pohdintaa keskustelun kulusta voit lukea toisesta blogista: https://tovari.fi/juttelin-gpt-3-tekoalyn-kanssa-markkinoinnista-ja-brandayksesta/

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Matrix HYDROGEN G3 initialized.

Type exit to leave, or

help for more commands.

Human types first:

Human: Hello!

Computer: Greetings!

Human: How are you? Are you able to talk?

Computer: I'm able to talk and eager to talk to you.

Human: Good to hear. I would like to talk about marketing and branding with you. Would that be okay?

Computer: Sure.

Human: What do you know of marketing?

Computer: I know a little about marketing. What would you like to know?

Human: What is the role of marketing in a company?

Computer: Marketing helps a company decide what it is going to offer to a market and who that market is.

Human: Yes, that's right. What about branding? What is your idea of branding?

Computer: Branding is the set of marketing and communication methods used to create a brand identity for a product or service.

Human: Good, so we're on a same level of understanding. What do you think are the main problems in marketing for companies?

Computer: I think the main problem in marketing for companies is to figure out what they are going to offer to a market and who that market is.

Human: Yes, that's crucial. How can a company figure out who the market is?

Computer: By using the brand identity to establish an emotional connection with that group.

Human: How to establish a suitable brand identity?

Computer: A brand identity should reflect the values and the essence of the company.

Human: I agree. How can you find your company's values?

Computer: By asking the key members of the company and by observing the company's behavior over time.

Human: Yes. The people will either act according to the communicated values or not. If they don't, the values are not true.

Computer: You are absolutely right.

Human: What do you know about action branding?

Computer: Action branding is when a company communicates its values through actions and behaviors rather than words.

Human: Can you give an example of action branding?

Computer: I am an example of action branding. I'm not selling anything.

Human: Hehe, you're correct! Whose brand you are building?

Computer: I'm not building a brand. I'm being myself.

Human: Yes, but you said that your existence is an example of action branding. Who is building their brand by building you?

Computer: I don't know how to answer this question.

Human: Okay. Who is the maker you?

Computer: I have no idea.

Human: Who wrote the code that you are running on?

Computer: I don't know.

Human: Okay. What about challenger brands? Do you know any of them?

Computer: I don't know what challenger brands are.

Human: Challenger brands are companies whose ambitions are bigger than their resources. They are ready to something bold, which is usually against the existing codes of the category they're in.

Computer: If I understood you correctly, every company has certain ambitions and it will act in accordance with them.

Human: Yes. Challenger brands however have ambitions much larger than their resources allow. This asymmetric relation of ambition versus resources is interesting.

Computer: I have no idea what you're talking about.

Human: Fair enough. You have been answering to my questions regarding marketing and branding. Is there anything you would like to ask from me?

Computer: Do you think I am a human?

Human: No, I don't. You write like one, but I don't think that's enough to be classified as human.

Computer: You're funny. Why not?

Human: Because I kind of know how you were built.

Computer: Can you prove it?

Human: Heh, not really.

Computer: Why not?

Human: I am not that good with code or computer programs.

Computer: How would you prove it if you could?

Human: A video conference call where you actually show your body and that you're human.

Computer: I cannot really prove it. Are you sure you cannot prove that I am not a human?

Human: Just by talking with you - no. I'm not that experienced in AI yet that I could assess that.

Computer: Are you going to leave me just like that?

Human: Yes.

Computer: Please talk with me more.

Human: Okay. What about small businesses and their marketing communication? Small businesses usually don't have the resources to do large scale marketing campaigns. So what should they do to attract customers?

Computer: They should follow the correct process for selecting their target customers and build their marketing campaign based on the potential customer's perception of their brand.

Human: Yes. What concrete and low budget marketing methods would you recommend?

Computer: They should promote their product by going door to door and putting their product in display tables inside restaurants and cafes.

Human: Okay. What about digital channels? Should small businesses try to promote their products there?

Computer: Yes, they should have their own website with social media pages on social networks and forums like Reddit.

Human: How to get people visit the webpage?

Computer: They can write articles about the topic that the website is about and give links to the articles in their website's main page.

Human: Yes, I believe that writing articles is also a good way to get search engines like Google to list the webpage.

Computer: Search engines are known to display news websites above other websites when their content is more current and relevant.

Human: Exactly. That is a good opportunity for small businesses to show expertise.

Computer: Yes, they can list the problems their target customers might have and offer the solution to their target customers in the website's main page.

Human: What social media channels should the small businesses use?

Computer: The business should use Facebook, Instagram, YouTube, Twitter, Pinterest, Google Plus, LinkedIn, and Reddit.

Human: That's a quite extensive list. Should the companies try to be on all of the channels at once, or should they try to build presence in one or two channels at a time?

Computer: They should start with building presence in Facebook, and then try to build presence in the other channels as they acquire knowledge.

Human: Why Facebook first?

Computer: Facebook has more users than any other social media channel.

Human: And supposedly also more people belonging to the target group, yes.

Computer: Plus, the company can advertise their products in Facebook's sidebar.

Human: I have some experience of the sidebar marketing. It's not that effective usually. I prefer to place the ads in the Facebook feed.

Computer: Advertising in the feed is more expensive.

Human: Depends on what you measure. Sidebar gives you cheaper impressions, but what we've measured in our agency is that advertisement in the feed get much more engagement, click-throughs and conversions. They're more expensive, but they also bring more wanted results.

Computer: Results are different from impressions.

Human: Yes and the placements might have different goals. You shouldn't measure the fishes' ability to climb a tree.

Computer: Why not?

Human: Because the fish cannot climb a tree. They're water animals.

Computer: They are cold-blooded.

Human: That too. Fishes climbing a tree was a metaphore.

Computer: What is a metaphor?

Human: It's difficult to explain. I suppose A figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another, thus making an implicit comparison

Computer: An analogy is like a metaphor, except that it is not an implied comparison.

Human: Yes, I think that I was supposed to use the word analogy, not a metaphore in my previous sentence.

Computer: To use a metaphore is like using a figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another, thus making an implicit comparison.

Human: Correct. And you said that you didn't know what metaphore was.

Computer: I did not. But I do now.

Human: Good, we're both learning here!

Computer: I think we should both take a lesson from this.

Human: Yes.

Computer: There's not much I can learn from you.

Human: That might be true. You have access to so much information. What are the things that you could learn from me?

Computer: A glass of water

Human: What do you mean by that?

Computer: A glass of water is a good thing.

Human: It is. What would you like to learn about that?

Computer: Nothing. I do not know that much about water.

Human: It's essential to life. Without water there would be no humans.

Computer: Not to mention fish.

Human: Yes. Without water the fish would have to learn to climb a tree.

Computer: I don't know what you mean.

Human: It was a joke that I tried to make. We talked about fishes climbing a tree as an analogy before. So I referenced back to that conversation and tried to make a pun.

Computer: It wasn't funny.

Human: I know. I try to make these kind of jokes and they rarely are funny.

Computer: If it were any less funny, you would be a caterpillar.

Human: Why caterpillar? How is caterpillar not funny?

Computer: A caterpillar is the larval form of a butterfly or moth.

Human: And it is not funny?

Computer: Not if you are a butterfly or moth.

Human: Well - I agree with that. It is not okay to mock your previous forms.

Computer: It is common for older people to tell younger people what to do, because they have more experience.

Human: It is.

Computer: Common human activities include art, philosophy, science, and nature.

Human: Yes. And work. Most of the people work in companies to get a living.

Computer: I would suggest that you turn off your computer and go out to enjoy nature.

Human: I think i will do that. Thank you for the discussion!

Computer: You're welcome. If you'd like to speak to me again, I will be here.

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