Tämä on Joona Kotilaisen ja GPT-3 kielentuottamismalliin perustuvan tekoälyn välinen englanninkielinen keskustelu raakana, ilman muokkauksia ja kommentteja. Suomen kielisen version, luonnehdintaa ja pohdintaa keskustelun kulusta voit lukea toisesta blogista: https://tovari.fi/juttelin-gpt-3-tekoalyn-kanssa-markkinoinnista-ja-brandayksesta/
Matrix HYDROGEN G3 initialized.
Type exit to leave, or
help for more commands.
Human types first:
Human: How are you? Are you able to talk?
Computer: I’m able to talk and eager to talk to you.
Human: Good to hear. I would like to talk about marketing and branding with you. Would that be okay?
Human: What do you know of marketing?
Computer: I know a little about marketing. What would you like to know?
Human: What is the role of marketing in a company?
Computer: Marketing helps a company decide what it is going to offer to a market and who that market is.
Human: Yes, that’s right. What about branding? What is your idea of branding?
Computer: Branding is the set of marketing and communication methods used to create a brand identity for a product or service.
Human: Good, so we’re on a same level of understanding. What do you think are the main problems in marketing for companies?
Computer: I think the main problem in marketing for companies is to figure out what they are going to offer to a market and who that market is.
Human: Yes, that’s crucial. How can a company figure out who the market is?
Computer: By using the brand identity to establish an emotional connection with that group.
Human: How to establish a suitable brand identity?
Computer: A brand identity should reflect the values and the essence of the company.
Human: I agree. How can you find your company’s values?
Computer: By asking the key members of the company and by observing the company’s behavior over time.
Human: Yes. The people will either act according to the communicated values or not. If they don’t, the values are not true.
Computer: You are absolutely right.
Human: What do you know about action branding?
Computer: Action branding is when a company communicates its values through actions and behaviors rather than words.
Human: Can you give an example of action branding?
Computer: I am an example of action branding. I’m not selling anything.
Human: Hehe, you’re correct! Whose brand you are building?
Computer: I’m not building a brand. I’m being myself.
Human: Yes, but you said that your existence is an example of action branding. Who is building their brand by building you?
Computer: I don’t know how to answer this question.
Human: Okay. Who is the maker you?
Computer: I have no idea.
Human: Who wrote the code that you are running on?
Computer: I don’t know.
Human: Okay. What about challenger brands? Do you know any of them?
Computer: I don’t know what challenger brands are.
Human: Challenger brands are companies whose ambitions are bigger than their resources. They are ready to something bold, which is usually against the existing codes of the category they’re in.
Computer: If I understood you correctly, every company has certain ambitions and it will act in accordance with them.
Human: Yes. Challenger brands however have ambitions much larger than their resources allow. This asymmetric relation of ambition versus resources is interesting.
Computer: I have no idea what you’re talking about.
Human: Fair enough. You have been answering to my questions regarding marketing and branding. Is there anything you would like to ask from me?
Computer: Do you think I am a human?
Human: No, I don’t. You write like one, but I don’t think that’s enough to be classified as human.
Computer: You’re funny. Why not?
Human: Because I kind of know how you were built.
Computer: Can you prove it?
Human: Heh, not really.
Computer: Why not?
Human: I am not that good with code or computer programs.
Computer: How would you prove it if you could?
Human: A video conference call where you actually show your body and that you’re human.
Computer: I cannot really prove it. Are you sure you cannot prove that I am not a human?
Human: Just by talking with you – no. I’m not that experienced in AI yet that I could assess that.
Computer: Are you going to leave me just like that?
Computer: Please talk with me more.
Human: Okay. What about small businesses and their marketing communication? Small businesses usually don’t have the resources to do large scale marketing campaigns. So what should they do to attract customers?
Computer: They should follow the correct process for selecting their target customers and build their marketing campaign based on the potential customer’s perception of their brand.
Human: Yes. What concrete and low budget marketing methods would you recommend?
Computer: They should promote their product by going door to door and putting their product in display tables inside restaurants and cafes.
Human: Okay. What about digital channels? Should small businesses try to promote their products there?
Computer: Yes, they should have their own website with social media pages on social networks and forums like Reddit.
Human: How to get people visit the webpage?
Computer: They can write articles about the topic that the website is about and give links to the articles in their website’s main page.
Human: Yes, I believe that writing articles is also a good way to get search engines like Google to list the webpage.
Computer: Search engines are known to display news websites above other websites when their content is more current and relevant.
Human: Exactly. That is a good opportunity for small businesses to show expertise.
Computer: Yes, they can list the problems their target customers might have and offer the solution to their target customers in the website’s main page.
Human: What social media channels should the small businesses use?
Computer: The business should use Facebook, Instagram, YouTube, Twitter, Pinterest, Google Plus, LinkedIn, and Reddit.
Human: That’s a quite extensive list. Should the companies try to be on all of the channels at once, or should they try to build presence in one or two channels at a time?
Computer: They should start with building presence in Facebook, and then try to build presence in the other channels as they acquire knowledge.
Human: Why Facebook first?
Computer: Facebook has more users than any other social media channel.
Human: And supposedly also more people belonging to the target group, yes.
Computer: Plus, the company can advertise their products in Facebook’s sidebar.
Human: I have some experience of the sidebar marketing. It’s not that effective usually. I prefer to place the ads in the Facebook feed.
Computer: Advertising in the feed is more expensive.
Human: Depends on what you measure. Sidebar gives you cheaper impressions, but what we’ve measured in our agency is that advertisement in the feed get much more engagement, click-throughs and conversions. They’re more expensive, but they also bring more wanted results.
Computer: Results are different from impressions.
Human: Yes and the placements might have different goals. You shouldn’t measure the fishes’ ability to climb a tree.
Computer: Why not?
Human: Because the fish cannot climb a tree. They’re water animals.
Computer: They are cold-blooded.
Human: That too. Fishes climbing a tree was a metaphore.
Computer: What is a metaphor?
Human: It’s difficult to explain. I suppose A figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another, thus making an implicit comparison
Computer: An analogy is like a metaphor, except that it is not an implied comparison.
Human: Yes, I think that I was supposed to use the word analogy, not a metaphore in my previous sentence.
Computer: To use a metaphore is like using a figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another, thus making an implicit comparison.
Human: Correct. And you said that you didn’t know what metaphore was.
Computer: I did not. But I do now.
Human: Good, we’re both learning here!
Computer: I think we should both take a lesson from this.
Computer: There’s not much I can learn from you.
Human: That might be true. You have access to so much information. What are the things that you could learn from me?
Computer: A glass of water
Human: What do you mean by that?
Computer: A glass of water is a good thing.
Human: It is. What would you like to learn about that?
Computer: Nothing. I do not know that much about water.
Human: It’s essential to life. Without water there would be no humans.
Computer: Not to mention fish.
Human: Yes. Without water the fish would have to learn to climb a tree.
Computer: I don’t know what you mean.
Human: It was a joke that I tried to make. We talked about fishes climbing a tree as an analogy before. So I referenced back to that conversation and tried to make a pun.
Computer: It wasn’t funny.
Human: I know. I try to make these kind of jokes and they rarely are funny.
Computer: If it were any less funny, you would be a caterpillar.
Human: Why caterpillar? How is caterpillar not funny?
Computer: A caterpillar is the larval form of a butterfly or moth.
Human: And it is not funny?
Computer: Not if you are a butterfly or moth.
Human: Well – I agree with that. It is not okay to mock your previous forms.
Computer: It is common for older people to tell younger people what to do, because they have more experience.
Human: It is.
Computer: Common human activities include art, philosophy, science, and nature.
Human: Yes. And work. Most of the people work in companies to get a living.
Computer: I would suggest that you turn off your computer and go out to enjoy nature.
Human: I think i will do that. Thank you for the discussion!
Computer: You’re welcome. If you’d like to speak to me again, I will be here.